Copernicus has been helping companies to expand in to new international markets since 1999.
Feasibility studies that ensure success
A proven track record in your own country does not necessarily mean that you will succeed in a foreign market. Our feasibility study aims to objectively and rationally uncover: the strengths and weaknesses of your concept, the opportunities and threats presented by the environment, the resources required to carry the venture through, and ultimately the prospects for success. It will look at the viability of your concept, and attempt to see whether it will work and should it be pursued further.
Our market entry strategy consulting services use a proven methodology based on our past experience of advising hundreds of customers globally, we will be able to identify, approach and interview potential customers to help you to refine and make your offer appropriate and relevant to your target market.
Call us today: +44 161 262 1990
Export to New Markets – New Market Entry Evaluation Service
Competitor Benchmarking
Copernicus Consulting Group helps clients better understand competitive forces both within an industry and a specific target market. As competition can be fierce, companies can benefit from understanding competitor movements and their practices. The Competitor Benchmarking Study is a tool that will enable you to learn about your competitor’s methodologies, strategies and how they position themselves within the market. Our study fully details competitor products and services and identifies the areas where they deliver value to customers. With our insights, companies can implement ways to improve their products and services, gain the upper hand in pricing, and overall develop the company by using the best practices. Copernicus Consulting Group uses sophisticated analytical tools and a suite of advanced methods to provide you with a detailed study that will guide you in making fact-based decisions about the future direction of your business. A market analysis is the first step in identifying the most interesting export markets for your product or services. In this, we analyse worldwide export movements which can act as a basis on which to build your export strategy.
Unlike government organisations, Copernicus evaluates opportunities from a purely commercial perspective. Can you successfully export to the target market and make additional profit for your business?
As part of the export planning process and creation of the appropriate strategy for the market, it is essential to identify the key success factors which will differentiate you from competitors already established in the target market.
The knowledge we often take for granted in the home market requires a great deal of resources to create a knowledge base that is relevant to your specific company when it comes to targeting a new market. With our network, we have access to valuable information and knowledge via desk and field research, that we are able to collate, evaluate and present to our clients to enable them to make an informed, fact-based decision.
Market research, together with in-market representation, is all part of the preparation That Copernicus can provide for a market entry. In order to obtain the best possible foundation for decision making, various indicators are analyzed:
Market size, competitors, country risk, entry barriers, costs for acting in this market, geographical and cultural distance, accessibility of distribution channels, public aids, special knowledge of the country and current opportunities.
Copernicus Consulting Group is represented in multiple markets, and able to help you with local knowledge, local introductions and sound international business practice. Contact us today to explore how we can help you and your business.
