The ”commitments” or ”promises” ( we try to find a second phrase that works for your individual business) is a process which unites owners, staff and management in a common business goal. Clarifies the thinking behind the business and is a powerful tool in business development. Pioneered in Scandinavia, used for many years by global organisations, now for the first time available to the SME ( Small to Medium Enterprise) sector via Copernicus.
We believe in the workshop driven process because it gains the buy from everyone involved. With buy incomes better performance. The conclusion is a series of statements that explains everything about your business in a document that is easy to understand and use
The outcome for Copernicus you can see for yourself below. It describes who we are, what we do and why. Our commitments to each other and to you, our client.
We use it to guide our decision making, recruit our staff and ensure that we deliver results for our clients.
If you find it interesting just think what it means for your business to have all your staff working truly together, it really is powerful stuff.
Call us: +44 161 262 1990
Our Business Idea
A Business Idea is the platform of a business. It describes what we do, how we do it and who we do it for. A Business Idea should be easy to remember and easy to understand for all employees.
The Copernicus business idea is…
“We offer unrivalled advice and support to the SME sector, working closely with our clients to achieve financial, structural and cultural goals that will enable a sustainable competitive advantage”
We…
We mean everybody in the business – the whole Copernicus group; sales and marketing people, partners, country managers, researchers, trainers, etc.
…offer unrivalled advice and support…
We apply best practice and solid, well-researched data to the decision making process. Understanding the human side of the business above all else, but not avoiding the difficult decisions that must be faced
….to the SME sector…
Our strength and expertise is working with businesses from start-up to a size where we are confident we are the correct fit for them, and we will not accept as a client those businesses which could be better served elsewhere
….working closely with our clients…
We will spend the necessary time within our client’s business at all levels in order to fully understand and appreciate where the business is today and where it can be in the future. We will extend the depth of our knowledge to include suppliers, customers and the general market as required.
….to achieve financial, structural and cultural goals…
At the outset we will agree where the business is aiming to be. The agreed strategy will document this, set out what the business will look like after the process is complete and ensure the buy-in and commitment of staff at all levels
….that will enable a sustainable competitive advantage…
Our solutions are not a quick fix. We work with our clients to create a business model that will continue to operate through all foreseeable situations and be flexible enough to change to meet the challenges of those which could not be anticipated.
Rational Commitments
Rational commitments are measurable factors that characterize our business, our skills and what our customers may expect from us. They will be documented, and are a description of what we will excel at.
The Copernicus Rational Commitments…
We are:
Highly ethical
Flexible
Proactive
Innovative
What do these commitments mean exactly?
Highly ethical
We live and work to our values. Confidentiality and “doing the right thing” come naturally to us. We strive to develop and implement best practice throughout the organisation. We provide solutions that last, and keep our promises. We trust each other internally and share information with our clients, but we never handle competing clients. Ever. Once you have been a Copernicus client we will never work for one of your recognised competitors. Copernicus Consultants make things happen – we can be trusted!
Flexible
We are forward-looking with a clear focus on market changes. We understand that a client’s needs can change and evolve throughout a project and we will endeavour to accommodate those changes into our programme
Proactive
We know the SME market – the needs, the challenges and the fears. We will work tirelessly to develop new opportunities that are relevant to our client today and explore the facts that support diverse opportunities in the future, often before our client becomes aware of the potential demand.
Results-focused
Our solutions are not modular or predefined. We work individually for each client to develop a unique solution for the unique challenges they face and which must be overcome in order for them to achieve their strategic goals. We establish clear goals and milestones along the way and will work tirelessly towards making them a reality
Emotional Values
Emotional Values makes us more distinct, visible and differentiate us from our competitors in a manner that is impossible to copy. They are the personality of our business
The Copernicus Emotional Values…
We are
Enthusiastic
Plain Speaking
Innovative
Good Humored
What do these Emotional Values mean?
Enthusiastic
We are team players. We know that we need to learn from each other, across borders, inter-departmental, cross-function. Everyone invests themselves in helping both colleagues and clients to be better. Copernicus is international and growing. We will encourage each other to improve and be flexible in finding the best solutions for our clients. We are competitive and never give up. By being open-minded we are open to change and willing to take responsibility and to be accountable for building a better team and guiding businesses to success!
Plain Speaking
Copernicus will communicate with our clients in a logical and straightforward manner. We do not use ten words when five will do. Our reports and strategies have our client’s best interests at heart. We believe in what we say and we will support our recommendations with clear, concise facts.
Innovative
New ideas. New initiatives. We will bring both to every project we are involved in. We will encourage innovative thinking, while carefully balancing risk and reward
Good Humored
We enjoy our work. We are never miserable. We bring energy and enthusiasm with us.
Vision
A vision is the company’s lighthouse. It gives us direction and defines the ambition to work towards a common goal. It explains why our existence is important.
This is the Copernicus vision
” To deliver cost-effective plain language solutions that enhance our clients business, assist them to achieve their goals and allow them to enjoy their success”
What does this vision mean exactly?
To deliver
We work to an agreed timescale and meet all our deadlines
Cost effective
Our work demonstrates a clear return on investment and is seen as excellent value for money by our clients
Plain language solutions
We are brief. Time is important to our clients. We produce documentation that is clear, concise and can be communicated to all levels of the business that the client desires.
That enhance our clients business
We go beyond financial performance and in to the heart of the business. To the people, to understand who, what and why. To share our knowledge wisely, to bring about a positive change in culture and to ensure that everyone involved in the process understands why they are so important to the business
Assist them to achieve their goals
Every business is different. We will ensure that all the stakeholders articulate their aspirations and ambitions clearly so that we can agree them, document them and out in to place a plan to realize them
And allow them to enjoy their success
Working with Copernicus to develop a better business should go hand in hand with creating a more balanced lifestyle for our clients – if that’s what they want
Position
Any company’s position comes from its Business Idea, Rational Promises, Emotional Values and its Vision. The Position describes our identity to the market we operate in. It is flexible, long term and profitable.
The Copernicus Position is…
”The preferred guide to business success for SME’s”.
What does this Position mean?
The preferred guide
Copernicus is unique. We offer a blend of hard business strategic planning and positive cultural change that our clients recognise as being right for them. Along the way they will have enjoyed the experience of working together with us to achieve what have become common, measurable goals.
To business success
Where success is defined both in financial and human terms. Secure in their market sector, market share, strength of balance sheet and cash flow. Our clients have a workforce that would recommend their friends to join them.
For SME’s
While we are international we know where our strengths are and acknowledge that global brands need global solution providers, while we enjoy and indeed prefer to work with the owners and management team of a business.
Copernicus Corporate Culture
Vision
“To deliver cost-effective plain language solutions that enhance our clients business, assist them to achieve their goals and allow them to enjoy their success.
